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Porsche Taycan electrifies the world’s tallest building: Dubai’s Burj Khalifa

Porsche Taycan electrifies the world’s tallest building: Dubai’s Burj Khalifa

21/11/2020

Dubai. Porsche Middle East and Africa FZE officially kicked off its regional launch for the all-new Taycan with a special animation on the side of the Burj Khalifa , the largest single display surface in the world.

A visually exciting light show, covering a total area of 33,000 square metres, portrayed the brand’s most important milestones from the Lohner-Porsche revealed in 1900 to the cutting-edge Taycan. Standing at 828 metres high, the iconic tower is the tallest building in the world and provided a unique setting to announce the long-awaited arrival of the first fully electric vehicle from Porsche.

Dr Manfred Braeunl, Chief Executive Officer at Porsche Middle East and Africa FZE, said: “Electricity has been running through Porsche veins from day one and the brand is a pioneer in shaping the mobility of tomorrow with innovative products setting the benchmark for the industry. The all-new Taycan is a culmination of over 70 years of experience building sports cars, merged with incredible new driving technologies. But first and foremost, it is a true Porsche offering pure emotion and extraordinary driving pleasure.”

Please contact us at info@porschedublin.ie or speak to us directly on (01) 235 3375 for more information on the new Taycan models.