Porsche presents new Vision Gran Turismo look

22/8/2022

Porsche presents new look of Vision Gran Turismo at Gamescom

Porsche Centre Dublin is excited about this year’s Gamescom. This is the world’s largest public trade fair for video games and this year it began in Cologne on the 24 of August. This is the first year Porsche will be taking part in the event. The main purpose for Porsche and the global sports brand Puma is the focus on their partnership in the field of gaming.

The main highlight of the show will be the Porsche Vision Gran Turismo show car. In addition to this, the appearance of the car will change throughout the event as the artist Vexx will be painting the car live in his signature street art style. Here at Porsche Centre Dublin, we are looking forward to following the event and the first concept car from Porsche to be developed specifically for use in a video game. Its world premiere took place in November 2021 and since March 2022, it has been possible to experience the vehicle exclusively in the new Gran Turismo 7 on PlayStation 4 and 5.

Belgium-based artist Vexx is one of the world's best-known visual artists on social media and exemplifies modern youth design. He will document the reimagining of the Porsche Vision Gran Turismo on  his social media channels .

“For me as an artist, it was a unique opportunity to create a completely new design for Porsche”, says Vexx. “ The look taps into both Porsche's brand identity and gaming themes. I'm excited that the gaming community will be able to drive the vehicle virtually from now on – bringing my graphics to life and making them tangible.” 

Accompanying the vehicle, Porsche and Puma will present a fashion collection designed by Vexx at the stand. The collection includes sneakers, t-shirts and hoodies, among other items. The clothes are characterised by the silhouette of the painted vehicle as a recurring design feature, as well as other gaming motifs in the artist's colourful trademark style. At the same time, the redesigned ‘Porsche Vision Gran Turismo Vexx’ as a 1:18-scale model will be available in the Porsche Shop.

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